Founded in 2009 by professional skateboarder Adrian Lopez in Oceanside, California, Loser Machine is a clothing and lifestyle brand cultivating a rebellious, anti-establishment persona. The company's signature aesthetic seamlessly blends vintage and streetwear sensibilities across their diverse range of t-shirts, hats, jackets, and accessories. Beyond just apparel, Loser Machine's interests encompass counterculture inspirations like classic motorcycles, hot rods, and the grassroots skate and surf scenes of the 1960s and 70s. Embracing this anti-corporate, individualistic mindset has allowed Loser Machine to forge unique collaborations with popular musicians, skaters, and other influential cultural figures. For those looking to outwardly express their rejection of mainstream norms, Loser Machine's designs cater to kindred non-conformist spirits with an edge. The brand has carved out a distinctive identity celebrating alternative pastimes and an uncompromising attitude.
